True had always been considered one of the best treadmills on the market. In fact, they claim to have invented the concept of a treadmill. True virtually never advertises their treadmills. Rather, they rely on the PR from the numerous top ratings they receive. This has proven very effective.

In addition, you'll find True treadmills in many health clubs, which is another excellent form of promotion. It also says something about the durability of the machines.

But these days, with all the new brands and models coming out, the nature of the treadmill market has changed, and True has seen their market share erode over the last several years.

In addition to their high-end competitors, there are a number of companies that are offering mid-rage priced treadmills that are gaining in popularity. In fact, when you match up specifications, True appears to be overpriced. But the specifications do not reveal the quality control that goes into the construction of a True treadmill. Their treadmills are durable and are built to last. They are engineered with superior components. But all this comes at a price.

True's most popular treadmill is the Z4. As mentioned above when you compare the specs to other models, this treadmill is nothing spectacular. It has a moderate 20" x 54" running surface and a 2.75 continuous duty hp motor. There are treadmills selling for considerably less with the same specs. Although the warranty on the True Z4 is respectable with 10 years motor, 5 years deck/roller/belt, 3 years parts and 1 year labor.

It should also be noted that although True is one of the few companies that still manufacturers in the U.S., but the Z4 is built overseas.

True offers three version of the Z4 treadmill:

• True Z4 P - standard model ($2,099*)
• True Z4 HRC - Includes heart rate control ($2,399*)
• True Z4 HRCO - Includes heart rate control and orthopedic belt ($2,699*)

True Z4 Treadmill Reviews

Our Review

Although the treadmill has a good feel, is quiet and generally reliable, we feel there are comparable models for less. In the $2,000-$3,000 price range there are companies like Landice that makes a monster of a treadmill for a similar price. There are companies like Sole Fitness that have comparable models for $500 or more less (Sole Fitness is offering 30 motor, 5 year parts and 2 year labor for most of their models.).

On the otherhand, when you get into their top of the line models, you won't find better treadmills.

Consumer Reports

FEBRUARY 2006 - Quick Picks: True Z4 voted best for avid runners; well designed and sturdy. Rated "Excellent" for ergonomics, exercise range and quality.

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* The prices listed on the True Z4 treadmills are from the True Fitness site as of 8/26/06. They no not include shipping, which is an additional $300 charge.