Smooth Fitness

Smooth Fitness Ranks 11th
Among Sporting Goods Internet Retailers

Smooth Fitness started as a handful of fitness specialty stores in the Philadelphia area. Realizing the potential of the Internet early on, they became one of the first companies to offer quality fitness equipment online.

Due the restrictions put on online sales from fitness companies like True and Landice, the Smooth Fitness determined the necessity of selling their own brand of fitness equipment. Initially Smooth Fitness sold private labeled fitness equipment from established companies like Keys, Spirit, Kettler and Bodycraft.

Smooth Fitness Grows at Impressive Pace

As their Internet business continued to grow at an impressive pace, the company realized that the real money was in designing and manufacturing their own products. Like the majority of U.S. fitness equipment manufacturers, Smooth Fitness started outsourcing the production initially to Taiwan and then to China.

Their current line-up of Smooth Fitness treadmills and Smooth elliptical trainers are built overseas, and have been for a number of years. There has been a major shift of manufacturing to primarily Taiwan and China. In fact, the only U.S. manufactured treadmills are Landice, PaceMaster and some True models.

Their products have proven to be of above average quality. When compared to comparable models, the Smooth Fitness equipment matches or surpasses their competition in features and standard specifications.

The primarily value proposition of Smooth Fitness is to sell quality fitness equipment direct to the consumer. You cannot purchase their products in any retail stores. They are only available online and directly from Smooth Fitness. Without the overhead costs of a retail store and staff, they are able to pass on the savings. That is why their treadmills and elliptical trainers are some of the best values in the market.

Smooth Fitness Ranks as Top E-Retailer

This value proposition resulted in spectacular growth for the Company. They went from an obscure fitness retailer, to one of the major online fitness equipment businesses. Internet Retailer, a business publication serving the retail community, recently listed Smooth Fitness in their Top 500 guide of online retailers based. Smooth Fitness ranked 240th out 500, and ranked 11th in the Sporting Goods category. When you consider all of the major corporate sporting goods companies that sell online, that says something about the volume of their sales. The ranking is based on overall sales, company growth and web metrics.

"Our success comes down to four things: a large volume of sales, continual product innovation, extremely high customer satisfaction ratings and a single-minded focus on selling on-line," said Joe Alter, CEO of Smooth Fitness.

If you are considering a treadmill or elliptical trainer, we suggest you check out Smooth Fitness. Their continual growth is evident of a company that provides value and service to their customers.

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